Flattery Will Get You Nowhere

pond scum

They say that imitation is the sincerest form of flattery, so I should feel jazzed that a person I used to work with, who at that time did not know InDesign from Address Book, is still using my files as templates for new books today in his busy freelance design business. Being a spiteful, negative, unforgiving person, however, I instead find it just kind of disgusting. Because even though this person is apparently now making a nontrivial chunk of his income by designing and typesetting books (and perhaps double-billing for it, too), he clearly still doesn’t know typography from a hole in the ground.
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Calibrate!

For anyone who uses print-on-demand outfits such as Lulu.com, or who has been considering doing so, Cathi points out the following brilliance:

Dear Lulu” is a test book researched and produced by graphic design students and Prof. Frank Philippin at Hochschule Darmstadt, Germany, during an intensive two-day workshop with London-based designer James Goggin (Practise). The book’s intention is to act as a calibration document for testing colour, pattern, format, texture and typography.

Exercises in colour profile (Adobe RGB/sRGB/CMYK/Greyscale), halftoning, point size, line, geometry, skin tone, colour texture, cropping and print finishing provide useful data for other designers and self-publishers to judge the possibilities and quality of online print-on-demand — specifically Lulu.com, with this edition.

The book’s price is set at Lulu.com’s exact printing cost per unit.

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Build a copyeditor from scratch!

stack of manuscript pages

My stats page tells me that that nice Brian Winters has namechecked me again over at Metafilter. This time, it’s to Baethan, who wants to work in publishing. Her question was,

What sort of courses, experiences, certifications, degrees, etc. should I pursue to tailor me for a career in editorial publishing?

When I return to college in the spring, I’ll be a sophomore. I want to use the next three years to make me into a dream applicant for a job in editorial publishing- proofreading or copy editing. Random House’s example of an entry-level job, “Editorial Assistant“, sounds like what I plan to apply for.

I’d like to work in fiction, preferably fantasy, but I’m not too picky. I also have an interest in art history and some knowledge of music. I really like learning and I know from a high school chemistry class that working my way through technical papers is a lot of fun, so I probably wouldn’t mind a nonfiction editorial job. I don’t think I’d like to work for a magazine. I want to stay the heck away from newspaper jobs. Oh, freelancing is also something I’d rather not do for a living (though I suppose it would be good while I’m in college). I love cubicles.

What sort of resume would make me attractive to a publishing company? I’ll be attending one of Connecticut’s state schools (not UConn, probably) so any ideas on majors and classes would be welcome. (SCSU has Journalism and English as majors, so I’m thinking a combination of the two would suit.) I’ve also been looking for relevant distance learning courses, but haven’t had any luck. Money is not abundant, so I don’t want to end up going to grad school.

Finally, what can I learn at home that will be valuable in an editing job? I know my vocabulary could use improving. My knowledge of grammar is lacking- I never learned grammar, I just got a feel for what’s correct and incorrect through reading. Any good websites or books for this?

In short, I’m looking for all your knowledge regarding copy editing. I believe I’ve read all the pertinent MeFi questions, but please point me to any you feel I should pay particular attention to. (Er, to which I should pay particular attention?) Thanks!

There’s some good advice at MeFi already, including the most obvious—study the Chicago Manual and Strunk & White, get an internship, volunteer—but I’m wondering if y’all have additional suggestions.
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The many delights of publishing

headband

Bridget points out Rachel Toor’s “A Publishing Primer” in the Chronicle of Higher Education. Excerpts:

French flaps: Extensions of the cover of a paperback that fold elegantly back inside the book and hold extra copy, in imitation of the flaps of the jacket of a hardcover book. Très chic.

. . .

Headbands: Adorable, colorful ribbons at the top and bottom of hardcover books. They are there to delight you.

. . .

Monograph: A scholarly tome on a single subject or limited aspect of a subject. Monographs were once bought primarily by libraries that used to have “standing orders” for all books on certain topics from specific presses. Those days are gone. Those days have been gone for a long time. Remember that when you are revising your dissertation.

. . .

Orphan: This refers to the first line of a paragraph left sitting by itself at the bottom of a page. “Widows” are the final line of a paragraph left alone at the top of a page. It’s the publisher who creates that kind of loneliness; it’s the publisher who should take care of it.

Some of it is specific to academic publishing, and much of it is, sadly, pretty straightforward, but you may find it of use when trying to explain certain phenomena to the uninitiated.

Photo: 2008-01-25 3 Headband by Du-Sa-Ni-Ma; some rights reserved.

Make hay while you can still hit the nail on the head.

Composing stick loaded with a few words

I spent most of last week TypeCon, where I took three classes and attended about half of the presentations. The highlights were, hands down, the day I spent making mudpies at Hal Leader’s aptly named Paradise Press and Erik Spiekermann’s obscenity-laced presentation on opening night (big, big crush).

Overall, I think this was my favorite TypeCon of the four I’ve been to, but few of the conference sessions I attended stand out, so mostly I must have liked it because of my trip to Paradise. Hal’s just such a sweet guy, and he’s so enthusiastic about letterpress, and I love the smell of inky machinery, and I love doing meditative handwork like picking letters out of trays and building them into lines of text. The best TypeCon ever? Would be spending four days just doing that. I’d probably need a wheelchair afterward, though—it killed my feet to stand all day, and the next morning I discovered that I had a major sore spot way deep in my left shoulder from holding a composing stick full of lead all day.

Newsflash: Lead is heavy.

Continue reading “Make hay while you can still hit the nail on the head.”

MetaFilter Asks . . .

metal type

MeFi user Caduceus requests information about

Changing technologies in book design?
I’m looking for information about how new technologies have affected book design and typography.

I’m particularly interested in the affects of computers and design software, but information about how things like Print on Demand and ebooks have changed the status quo of book design would also be helpful. I’d be happy to be pointed to books, web essays, blogs, whatever information I can track down and dig through.

Kind reader Brian Winters directed Caduceus to this blog, but I don’t think there’s much here that addresses the question, since I started designing books relatively late in the digital age (around ten years ago, give or take). Most insight into such subjects around these parts comes from my more experienced visitors. So . . .

Should any of you more (or less! it’s MetaFilter!) informed persons wish to weigh in, there’s the thread. Of course, if you are, like me, too lazy to go register so that you can comment at MeFi, you’re welcome to deposit your thoughts here.
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The Recipe for Success

Book Cake

Following up on the popularity of her copyediting report, Rose Levy Beranbaum has posted another interesting entry about the production of her forthcoming cookbook: Book Production Phase 7 Pre Design Meeting.

The designer’s estimate had the text running forty-two pages over the initial castoff, so there was a lot of discussion about how to make it fit. She’s posted her notes from the meeting, which give a you an idea of the complexity of cookbook design. Continue reading “The Recipe for Success”