The Psychology of Fonts, commissioned by Lexmark Printers and written by psychologist Dr Aric Sigman explains how a typeface will significantly influence what the reader thinks about you. Courier is seen as the choice of “sensible shoes” type of people or “anoraks” and curvy icons like Georgia or Shelly suggest a bit of a “rock chick” personality.
So that’s why I like Georgia: I’m a rock chick! Duuuude!!
The study found rectilinear fonts were more appealing to men, while the more round and curvy fonts with prominent tails were favourites with women.
Huh. I wouldn’t have thought it’d shake out in quite that way, but that shows you what I know about the sexes.
(Via Design Observer.)