In like a lion, out like a lamb

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lion and lamb

I spent a ridiculous amount of time yesterday converting two files: one Quark XPress 6 document to InDesign CS4, and one WordPerfect document to MS Word 2004. Part of the time-suck was because my apartment is disorganized and I couldn’t, um, find one of my laptops. Most of it, though, was because I’ve forgotten a lot of my old file-conversion juju.

I used to have to jump through these kinds of hoops all the time, salvaging manuscript files that had been prepared in weird old programs on MS-DOS or whatever. But since I drifted out of the exciting world of typesetting, I haven’t had to convert a lot of texty documents. Video, audio, and image files, yes, but not so much with the text.

So, in case anybody else has forgotten or never knew how to do this stuff, here’s what I had to relearn yesterday.
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Pinch on pages

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Hawthorne page spreads

Pinch, a design office in Portland, Oregon, have* shared a summary of their typographic standards for Hawthorne Books, a literary press also in Portland. And while I very much like the house design they’ve come up with, I have a few quibbles with their write-up of same.

Pages are expensive, and here is where working with smaller press runs is helpful. Random House, for example, would have a big problem with running this little content on a two-page spread, because they are budgeting their books to the fraction of a penny—a meaningful amount when you’re printing a half-million copies. At 5,000 copies? Not so much, and frankly, this material—dedication, acknowledgements, epigrams—is important to the writer. To isolate it, to give it the weight it deserves, is again a function of respect to both writer and reader.

Now, I’ve never worked for Random House, but we had some pretty big print runs on some of the things I worked on at St. Martin’s. And I can tell you that the default front-matter pagination was just as airy and light as what’s shown in the Hawthorne spreads. Continue reading “Pinch on pages” →

What is one thing you would you do to change book publishing for the better?

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sprucing up the books

For the past several days, novelist Jason Pinter has been posting responses by publishing people to the question “What is one thing you would you do to change book publishing for the better?” There’s a wide range of recommendations, from people in many parts of the industry. Some snippets that I found worth noting (in most cases, these are excepts from longer comments):

I’d get the major publishers together on a standard e-book format, one that’s DRM-free and not tied to a device (like the kindle). Most important, we need to get e-book prices down. Charging the same price (or more!) than a hardcover for a digital file is absolutely ludicrous—we’re hamstringing this technology at a crucial phase in its development.
—David Moldawer, editor, Portfolio/Penguin Books [part 2]

 

If you’re not passionate about books, get out of this business. If you’re not willing to fight for something better, get out of this business. If you’re not willing to dust yourself off the ground, get out of this business. If you’re not helping others and you’re being selfish about preserving your meager place on the ladder, get out of this business. If on the other hand you’re living in the present and paying attention to the future, and you have the chops and the fortitude to persuade the stubborn holdouts . . . , then you’re absolutely vital to the future of publishing. You’re needed. And you must go in and change things for the better.
Ed Champion, editor of Reluctant Habits and creator of ‘The Bat Segundo Show’ [part 2]

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How to pick better fonts

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golden section tattoo

How do you pick your fonts? It’s easy! Just look at type samples and find one that catches your eye. Throw that one out.

All this month, Tom Christensen of the always interesting Right Reading has been guest-blogging over at ForeWord magazine. For his final post, he offers “a simplified speed course in making books that readers will want to pick up”: “Book Design Primer.”

It’s very basic, as advertised, but he mentions a way of using the golden section that I’d never considered, so you, too, may learn something.

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