1. Understand the Consumer’s experience. 2. Become at least as “tech savvy” as your readers. 3. Wherever your titles or discussions of your titles can be found, you should be there. 4. Ask lots of dumb questions internally. —Fran Toolan
Month: June 2011
56 percent of tablet owners are male, while 55 percent of e-reader owners are female. Women also buy more books than men do—by a ratio of about 3 to 1,…—and are therefore more likely to buy devices that are made primarily for reading books.
“Somebody has to proofread this stuff, you guys. I have tried in vain to find out just which job title at each of your illustrious firms is the responsible party. But I do know whose job it should NOT be, and that’s mine, after I have already shelled out money.”
E-reading application showdown, part 1: Annotations
About two weeks ago, in a fit of pique, I posted some gripes about my current e-reading application of choice, which is Kobo for the iPhone/iPod Touch. I was pressed for time, so I didn’t provide any context, such as why Kobo’s is my favorite e-reading app, which apps I’ve chosen it over, and whether the things I find awesome and annoying about it are unique to Kobo or are universal across the e-reading–on–iOS world right now.
Here, finally, is the first in a series of posts providing that context. Specifically, I’ll be walking through five of the e-reading applications I’ve used on the iPod Touch, explaining what I see as the pros, cons, and OMFG-what-were-they-thinkings of each.
Continue reading “E-reading application showdown, part 1: Annotations”