There’s a nice little article that’s been doing the linky rounds called 15 tips to choose a good text type, by Juan Pablo De Gregorio, a Chilean graphic designer and a typographer. (I saw it most recently at Coudal Partners, who got it from Andy Rutledge.)
I was already thinking about this, as the famed David Moldawer asked me about it a couple of months ago, but I’m not sure I can unravel the selection process very articulately. Most of Señor De Gregorio’s advice has to do with legibility, and that is, indeed, a very big concern. But then how do you choose among the hundreds of typefaces that are quite legible, inoffensive, and suitable for text? Continue reading “Choosing text type”