56 percent of tablet owners are male, while 55 percent of e-reader owners are female. Women also buy more books than men do—by a ratio of about 3 to 1,…—and are therefore more likely to buy devices that are made primarily for reading books.
56 percent of tablet owners are male, while 55 percent of e-reader owners are female. Women also buy more books than men do—by a ratio of about 3 to 1,…—and are therefore more likely to buy devices that are made primarily for reading books.