And, speaking of parodies, did anybody else just get this e-mail from FontLab?
The text continues quite reasonably,
Sure, you could do it with bitmaps – and make the most important text on your web page invisible to the search engines. But now you don’t have to. Photofont WebReady, a new tool from Fontlab, lets you place your web text in whatever font you want and assures that your visitors will see it exactly the way you intended. Important websites like the New York Times, ABC and ESPN have been using this little-known technique for years – with big in-house programming staffs to support it. But now WebReady does all the heavy lifting for you. In four easy steps it transforms your text into embedded Flash that looks great and remains searchable, copyable, and indexable just like any other hypertext. And that’s not all. WebReady not only creates the files but will actually PLACE THEM RIGHT INTO YOUR WEB PAGE FOR YOU. You don’t even need to know a thing about HTML! sIFR to the Rescue. The secret is sIFR (scalable Inman Flash Replacement), a technique developed back in 2003 by Shaun Inman and then refined by Mike Davidson and Mark Wubben. Fontlab has further improved the sIFR technology and added in our own photofont technology to create an unbeatable combination. Now you can use any font you want on your web pages – and not just in black and white. Normally OpenType, TrueType and Type 1 fonts are only monochrome. But Fontlab’s photofont format allows you to add color. Not just one color, but as many colors as you want. And on top of that add transparency. Your multicolor font can overlay other graphics or text without obscuring them. What a combo!
but then ends with “Get it now and you could decorate your website in time for the holidays!”
Their copywriter is pulling my leg, right?
Not that I think the product is a joke—in fact, I used a beta of it this summer, in a workshop at TypeCon taught by Adam Twardoch. I was hoping to learn more about sIFR, which I first heard about when the AIGA site relaunched, but the class was mostly just a demo for this software. Though the beta was awkward and a bit crashy, as betas are wont to be, it basically worked as advertised.
But their sales pitch is . . . aiming low, let’s say.
If you’re interested in this $80 product in spite of the persuasive examples above, there’s a demo at the FontLab site. And if you end up wanting to buy it, let me know and I’ll send you the actual e-mail, so you can get a 25 percent discount.