Designery People, Take Note:

Ampersand Duck has put up a pithy post about planning a printed publication, which is addressed to “aspiring artists and performers”—e.g., your friends and mine, who’re often asking if we can just help them design this little tiny promotional card or booklet or brochure, and then sticking us with an impossible deadline and budget, as well as worthless art and copy. And here is her story of why she was inspired to write the piece.

Sometimes you might get hit with poorly thought-out projects even at your day job, though of course I’ve never encountered such misfortunes myself.

I recommend that you write your own version of Ms. Duck’s how-to to address your own typical quick-and-dirty undertakings, and keep it handy to give to those talented friends when they inevitably ask you for help.

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